Researchers expect shoppers to spend an estimated $3.4 billion during Amazon’s shopping frenzy on Prime Day.
But then their site went down. Then their stock went down.
While meeting the “dogs of Amazon” might have softened customer attitudes toward the poor performance, the truth of Prime Day is that despite the massive amounts of customer behavioral data available, the 36-hour shopping experience offers very little in the way of relevance to the individual customer beyond price discounts.
Instead, it’s likely the biggest loss leader in retail history because Amazon understands an important truth: Prime Day isn’t really about Prime Day. It’s about where shoppers are spending money the rest of the year.Read More →