Digital Transformation

Thought Leadership

Is Digital Marketing Having its ‘Deep Blue’ Moment?

Garry Kasparov will forever be remembered as perhaps the greatest chess player of all time, dominating the game for almost twenty years until his retirement in 2005. But ironically he may be best remembered for the match he failed to win twenty years ago in 1997 against IBM’s Deep Blue chess computer. That watershed moment – marking the point at which computers effectively surpassed humans in chess-playing ability – prompted much speculation and hand-wringing about the coming obsolescence of the human brain, now that a mere computer had been able to beat the best chess grandmaster in the world.

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Thought Leadership

Competing for the millennial financial services market with category outsiders

by Glenn Pingul

The kids are alright. Unless, of course, you’re in financial services marketing.

In 2016, The Economist reported that 61 percent of banking executives believe their biggest competition will come from outside of the industry.

So, what do these industry outsiders look like? Well, they look a lot like Mark Zuckerberg, Jeff Bezos and Jack Ma.

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Thought Leadership

Sprint MarTech Presentation with Olly Downs, PhD, and Angela Sigley-Rittgers

Sprint Prepaid Brands CMO Angela Sigley-Rittgers and Amplero CEO Olly Downs took the main stage at this year's MarTech Conference in San Francisco to discuss Sprint's AI-fueled Prepaid Digital Transformation.

Angela and Olly addressed a packed room to discuss how Sprint is leveraging machine learning and multi-armed bandit experimentation to optimize every interaction across the customer journey via the Amplero AIM Platform.

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