According to a recent survey from The Financial Brand, 2018 will be all about customer-centricity for financial institutions. The panel includes bankers, credit union executives, industry analysts, advisors, and fintech leaders.
The report’s top findings for both trends and strategic priorities in retail banking centered around improving the customer experience, supported by the use of big data, AI, advanced analytics, and cognitive computing. Respondents cited “removing friction from the customer journey” as the most important trend for 2018. Read More →