financial services

Thought Leadership

Competing for the millennial financial services market with category outsiders

by Glenn Pingul

The kids are alright. Unless, of course, you’re in financial services marketing.

In 2016, The Economist reported that 61 percent of banking executives believe their biggest competition will come from outside of the industry.

So, what do these industry outsiders look like? Well, they look a lot like Mark Zuckerberg, Jeff Bezos and Jack Ma.

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Amplero Discusses Digital Transformation at Big Data & Analytics for Banking Summit in NYC

At this year's Big Data & Analytics for Banking Summit in NYC, our VP of Strategy & Digital Transformation, Santo Criscuolo, addressed Fortune 500 financial services marketing and IT leadership on leveraging machine learning to address banking's digital intelligence debt and provide highly contextual, personalized consumer experiences—every time.

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