Forrester

Thought Leadership

Amplero CMO Speaking at Forrester CXNYC AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit at CXNYC 2017.

Fleckenstein's session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers can evaluate and apply emerging AIM platforms to drive highly contextual 1:1 customer interactions at scale.

Read More →
Events

Trends from MarTech, AI at the Core, and Beyond

by Matt Fleckenstein


It’s certainly an exciting time to be a marketer. If this past week was any indicator, the Artificial Intelligence Marketing (AIM) era is clearly upon us.
 
At Amplero, we were busy either hosting or presenting at three major AIM-related conferences: the Forrester AI Summit, MarTech USA, or our own AI at the Core Exchange.
 
As I reflect back upon what I heard from analysts, vendors, and marketers over the course of the week, there are a few key trends that are top of mind:

Read More →
Thought Leadership

Amplero CMO Matt Fleckenstein to Speak at Forrester’s AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit: Machine Minds on April 5 in New York City.

His session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers are currently leveraging AI and machine learning solutions to run thousands of tests and continually optimize lifetime value in highly competitive markets.

 

Read More →