gaming

Events

Join Amplero at the 2017 Mobile Games Forum in Seattle

The 2017 Mobile Games Forum in Seattle just around the corner, and our team is excited to immerse ourselves in the business of mobile gaming with industry leaders and experts from around the world. For two days, our sole focus will be on the business of mobile games and talking about how artificial intelligence marketing can help increase engagement, retention, and monetization across the player lifecycle.

Don’t miss the opportunity to hear Lynn Batson, Sr. Director of Gaming Customer Engagement at Amplero, discuss gaming retention with leaders from Blizzard Entertainment, Heroic Labs, Kochava, and Tatem Games.

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Thought Leadership

Gaming Retention Nightmares: Three Ways to Avoid a Zombie Outbreak

by Glenn Pingul

They’re everywhere. In fact, your database is absolutely crawling with them.

Shuffling around with your game from two release cycles ago still downloaded to their phone or console, they spend their free time scrolling Instagram versus engaging with your carefully crafted gaming experience.

They’ve become zombie players, and it’s only a matter of time before the outbreak becomes critical.

So, what’s the plan?

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