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Thought Leadership

[Infographic] 84 percent of B2C marketing orgs are implementing or expanding AI in 2018

A commissioned study conducted by Forrester Consulting on behalf of Amplero surveyed more than 150 marketing technology decisionmakers at top B2C brands across retail, financial services, travel and hospitality, computer gaming, telecommunications services, consumer software, and media and entertainment industry verticals.

The resulting study, “The Machine on Your Team: How Marketers Are Adapting in the Age of AI,” revealed that while the majority (86%) of respondents believe AI can provide value to their business, 78 percent believe human involvement is necessary to guide the machine and make the most impact on strategic initiatives.

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