Loyalty Incentive

Thought Leadership

Customer Loyalty Roundup, April 12, 2019

Here's your weekly roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we're highlighting some of the best loyalty programs in retail, drilling into some innovative approaches to customer loyalty including subscription trends, reevaluating how customer engagement strategies can actually annoy customers, and lastly we examine new research from MIT's Sloan School of Management that talks about predicting loyalty of first-time purchasers.  

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Thought Leadership

Customer Loyalty Roundup, April 05, 2019

Welcome to our weekly roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're looking into a recent report from Criteo that shares the two main reasons shoppers have stopped buying from a brand they were once loyal to. Other highlights of today's roundup include how companies that give loyal consumers stock are seeing great success, why dynamic loyalty programs that lead with mobile-first might have stronger impact than those that don't and and what retailers should consider when revamping their business model with subscription-based offering.  

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