machine learning

Thought Leadership

Gone in 90 Days: How to keep new retail banking customers after the honeymoon ends

New relationships are thrilling. A prospect saw your latest targeted sign-up campaign on social. They clicked the ad. They filled out the form. They opened an account. They committed.

But new relationships are also fragile. According to the banking consultancy, Novantas, approximately 50 percent of all retail banking customers leave within the first 90 days.

In addition, a recent Deloitte survey cites that consumers who found their onboarding experience lacking were less likely to purchase additional products or services at the bank, and less enthusiastic about recommending the institution to family and friends.

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Thought Leadership

Your Guide to AI at 2018 Adobe Summit

For the thousands of marketing innovators converging on Las Vegas for this year’s Adobe Summit on March 25-29, it’s not about seeing Beck live in concert. It’s not about Leslie Jones hosting Adobe Sneaks.

And—despite 84 percent of marketers planning to expand or adopt AI solutions in 2018—it’s not about the machines.

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Thought Leadership

Build versus Buy for AI

With 78 percent of marketing executives planning to adopt or expand artificial intelligence initiatives in 2018 and 84 percent of orgs seeing AI as a competitive advantage, it’s no longer a question of whether applied AI fits into the marketing roadmap for today’s major brands but when and how.

As with nearly any technology solution decision, the critical question becomes should you build it or buy it? And, of course, there is no simple answer.

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Media Coverage

AI Meets Hollywood: Amplero Featured in VentureBeat Podcast

VentureBeat's VB Engage with Stewart Rogers and Travis Wright recently covered the Amplero Intelligence Platform in their weekly podcast alongside actor and HitRECord founder Joseph Gordon-Levitt. Besides Amplero and Gordon-Levitt, Rogers and Wright discuss three questions marketers should ask before investing in AI, the recently acquired Spiderbook, and how Nike is leveraging augmented reality to market their sneakers.

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Press Releases

Gearing Up for 2017, Amplero Reveals Top Three Predictions for the Marketing Technology Industry

Amplero, the world's first machine learning-powered digital intelligence platform, today unveiled what marketers can expect to see in the coming year with the company's marketing technology predictions for 2017. Rooted in machine learning and artificial intelligence experience, Amplero predicts that marketers will finally be able to take advantage of the global investment in big data infrastructure and move beyond traditional rules-based marketing automation. These advancements powered by machine learning will have significant impact on the day-to-day role of the CMO, as well as transform the way marketers approach customer-centric marketing.

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