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AI marketing and the journey through the uncanny valley

Although 78 percent of marketers are adopting or expanding artificial intelligence marketing in 2018, marketers are also uneasy about the uncanny valley. They are concerned that by implementing AI marketing, they will lose control of the customer experience, possibly bewildering or even revolting their customers. While this is a reasonable concern, it could prove to be an unfounded and risky position — because marketers have already forced their customers into the uncanny valley through the use of marketing automation and aggressive personalization. 

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