marketing

Thought Leadership

Ride-Sharing, Marketing, and AI

by Steven Dunston

I recently hailed a Lyft in downtown Seattle. The ferry terminal, ten blocks away, was my destination. I was planning to board the westbound ferry. As the driver picked me up, the app changed the navigation route, trying to send us on a three-hour, 120-mile drive around the Puget Sound, and back to Seattle on the eastbound ferry.

It was immediately obvious both to the driver and me that the correct route was 10 blocks long, not 120 miles! But we couldn’t get the app to see it our way. So we ignored the directions from the Lyft app, and the driver dropped me off a few minutes later, in time for me to catch the ferry. I gave the driver 5 stars and a nice tip for agreeing with me to ignore the machine.

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Media Coverage

11 Startups that Prove Deep Learning and AI are Changing Marketing Forever

Amplero was recently featured in the Huffington Post article, "11 Startups that Prove Deep Learning and AI are Changing Marketing Forever," by tech journalist Travis Wright.

Discussing the companies and products driving the AI revolution in 2017, Wright ranked Amplero in the number one spot in a list that included DeepSee and Affinio.

See below for an excerpt from the Huffington Post:

So far, 2017 has been the year of AI/Machine Learning startups for marketing, search, content and social media. It’s been fascinating to see all of the new companies popping up. Each week on the VentureBeat VB Engage podcast, it seems that Stewart Rogers and I are talking about yet another new startup that is using AI, deep learning, or bots to help it perform tasks that help make marketers more proficient in their campaigns, planning, or content.

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