martech

Thought Leadership

Amplero CMO Speaking at Forrester CXNYC AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit at CXNYC 2017.

Fleckenstein's session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers can evaluate and apply emerging AIM platforms to drive highly contextual 1:1 customer interactions at scale.

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Thought Leadership

Sprint MarTech Presentation with Olly Downs, PhD, and Angela Sigley-Rittgers

Sprint Prepaid Brands CMO Angela Sigley-Rittgers and Amplero CEO Olly Downs took the main stage at this year's MarTech Conference in San Francisco to discuss Sprint's AI-fueled Prepaid Digital Transformation.

Angela and Olly addressed a packed room to discuss how Sprint is leveraging machine learning and multi-armed bandit experimentation to optimize every interaction across the customer journey via the Amplero AIM Platform.

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Events

Trends from MarTech, AI at the Core, and Beyond

by Matt Fleckenstein


It’s certainly an exciting time to be a marketer. If this past week was any indicator, the Artificial Intelligence Marketing (AIM) era is clearly upon us.
 
At Amplero, we were busy either hosting or presenting at three major AIM-related conferences: the Forrester AI Summit, MarTech USA, or our own AI at the Core Exchange.
 
As I reflect back upon what I heard from analysts, vendors, and marketers over the course of the week, there are a few key trends that are top of mind:

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Press Releases

Amplero Expands Artificial Intelligence Marketing Platform

SEATTLE May 3, 2017Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, today announced an extensive expansion of its Artificial Intelligence Marketing Platform (AIM) that will help marketers increase topline revenue while delivering better customer experiences.

This latest release of Amplero’s AIM platform includes a new machine-learned insights component that is designed to identify and push proactive insights about campaigns, customers, and KPI’s to the marketer to ensure learnings are understood and utilized across their organization. These new insights notify marketers of unexpected shifts in customer behavior, discover direction for future creative, and provide always-on monitoring of campaign efficacy.

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Events

Connect with Amplero at MarTech Conference 2017 in SF

If you’re attending the MarTech Conference in San Francisco, May 9-11, don't miss the opportunity to connect with us at booth #800 to learn how modern brands are leveraging core artificial intelligence marketing (AIM) solutions to fuel customer revenue and retention lift across the entire customer lifecycle.

MarTech is the international conference for senior-level, hybrid professionals who are both marketing- and tech-savvy. With participants and speakers spanning nearly every major brand, the conference is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

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Press Releases

Amplero Welcomes Former Pandora CEO Brian McAndrews and Former Salesforce Marketing Cloud CEO Scott McCorkle to Board of Directors

Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, today announced the appointment of Brian McAndrews and Scott McCorkle to the Amplero Board of Directors effective immediately.

As the former CEO for Pandora Media and aQuantive, McAndrews brings strategic knowledge of digital media and technology startups. McCorkle, a digital marketing pioneer and former Salesforce Marketing Cloud CEO, touts extensive CRM and IT management experience. Together, they will guide Amplero’s executive team through their rapid growth -- planning to double the size of the company within the next year to meet the increasing demand for artificial intelligence marketing (AIM) technologies. This comes at a pivotal time as 80 percent of marketing leaders say that AI will “revolutionize” marketing by 2020.

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Thought Leadership

Amplero CMO Matt Fleckenstein to Speak at Forrester’s AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit: Machine Minds on April 5 in New York City.

His session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers are currently leveraging AI and machine learning solutions to run thousands of tests and continually optimize lifetime value in highly competitive markets.

 

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