Thought Leadership

The Amazonification of Retail Banking

by Rebecca Gerben Mehta

With a wealth of customer data at-hand, retail banks hold the key to targeting customers with personalized, relevant customer experiences. That said, recent reports show many customers feel like their banking interactions are simply transactional and not necessarily relevant to their personal goals and needs.

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Thought Leadership

Millennials: They're not who you think they are

If you think of millennials as lazy job-hoppers who complain about never owning a home while dining on $15 avocado toast, you’re not alone. Do a quick Google search and you’ll find countless articles typecasting this generation—including that there’s nothing a millennial hates more than being stereotyped.

There is no denying that this is a lucrative group for marketers, with every industry trying to figure out how to tap into the millennial consumer. They’re one of the most buzzed-about generations, but how well do marketers really know them?

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