retention marketing

Thought Leadership

Customer Loyalty Roundup, March 1, 2019

Here's your roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're talking about how marketers need to reevaluate their consumer decision journey, why gift card and loyalty programs must consider the digital-age generation, how to best utilize email marketing to support and improve retention.     

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Thought Leadership

Customer Loyalty Roundup, February 1, 2019

You're here for another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. We publish our Customer Loyalty Roundup every Friday and hope to see you back next week. Today we share customer retention strategies, give insight on the best way to revise loyalty programs, dig into accessible redemption opportunities and highlight some restaurants that have reimagined their reward programs. Enjoy!   

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Thought Leadership

Customer Loyalty Roundup, January 25, 2019

Welcome back to another week of articles, news, and insights about customer loyalty, retention, and rewards programs in our Customer Loyalty Roundup. Today we delve into building a loyal customer base, developing retention marketing strategies, creating loyalty rewards program with mobile apps, and attracting different customers to your loyalty program. 

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Thought Leadership

Customer Loyalty Roundup, December 21, 2018

As we inch closer to 2019 we'll continue to provide articles, news, and insights about customer loyalty, retention, and rewards programs in our Customer Loyalty Roundup. This week we're highlighting true loyalty, retention marketing done right, holiday harmony with gift cards and data driving impactful brand experiences.  

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Thought Leadership

Customer Loyalty Roundup, December 7, 2018

Here's another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're talking about successful loyalty programs, retention marketing done right, how to win loyalty with customer engagement, and building long-lasting customer relationships.

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Thought Leadership

How Subscription Business Models and AI Are Transforming the Role of the Marketer

Unless your head (or your head of marketing) is buried in the sand, you’ve seen how the brand/consumer relationship is fundamentally changing from transactional to a fluid, always-on conversation.

After all, 75% of consumers now expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person). In addition, 81% of consumers want brands to know when to interact and when not to. If consumers aren’t getting a consistent, empathetic cross-channel experience, it’s easier than ever for them to jump to a competitor. For example, 70% of consumers say that technology has made it easier than ever to take their business elsewhere.

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Thought Leadership

New case study: Leading F2P gaming publisher levels up the player experience

As a leader in casual online gaming with more than 80 million active players, DoubleDown Interactive possesses a high-performing portfolio of titles, loyal base of high-value players, and strong revenue growth. However, like many in the ultra-competitive mobile gaming space, they had a large population of players who played infrequently, or worse, were at risk of churning.

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