Retention

Thought Leadership

Three ways the gaming industry can avoid a case of the Cyber Mondays

by Lynn Batson

In 2016, Cyber Monday went down in history as the largest online sales day ever with shoppers spending a record $3.39 billion online over the course of the day.

For console game publishers, it’s part of the most anticipated time of the year with big titles like Call of Duty: WWII, Assassin’s Creed Origins, Star Wars: BattleFront II, Forza Motorsport, and Super Mario Odyssey all released in the October to December window.

Meanwhile, with a record $967.6 million in game app sales between Christmas and New Year’s Day last year, mobile game publishers see the largest surge after gifts have been unwrapped.

Regardless of whether players are purchasing games ­on Black Friday, Cyber Monday, or any day in between, limiting new player churn and building long-term loyalty is key for publishers looking to maximize holiday season success.

So, how can your company build a lasting relationship with players over the long-term, leveraging loyalty for wallet share? Hint: It’s all about the onboarding.

Read More →
Thought Leadership

Gaming Retention Nightmares: Three Ways to Avoid a Zombie Outbreak

by Glenn Pingul

They’re everywhere. In fact, your database is absolutely crawling with them.

Shuffling around with your game from two release cycles ago still downloaded to their phone or console, they spend their free time scrolling Instagram versus engaging with your carefully crafted gaming experience.

They’ve become zombie players, and it’s only a matter of time before the outbreak becomes critical.

So, what’s the plan?

Read More →
Thought Leadership

Millennials are still on their parent’s phone plans. Here’s how mobile carriers are responding.

by Glenn Pingul

Over the past few years we’ve seen dueling headlines about whether it’s a good thing or a bad thing that nearly half of millennials are still on their parents’ mobile subscription. Either “It’s not mooching, it’s saving everyone money,” or “until you leave your family cell phone plan you’re not a real adult.”

Nearly everyone agrees that it’s a way for families to save money. Which can prompt the question, “What’s in it for the mobile carrier?” It turns out that carriers have accepted and even embraced the extended family model. This may be one of those rare cases of a win-win for the family and the provider.

Here are three reasons that today’s mobile carriers don’t mind millennials staying on the family plan.

Read More →
Thought Leadership

Dawn of the Dead: How to Identify and Reawaken Zombie Customers

by Glenn Pingul

Whether you’re in a recurring billing-based subscription model (telecommunications, cable, media, software), traditional service vertical like banking, insurance or travel, or rely on in-app purchases or advertising engagement such as gaming or social platforms, retention rate is one of your most important KPIs. And yet, this is probably the one that paralyzes you the most because it seems too scary complicated to address.

Read More →

Topics


Tags


Authors