Telecommunications

Media Coverage

Amplero takes first in AI at I-Com Global Summit Data Creativity Awards

Amplero, a leader in AI Marketing (AIM), took the stage this past month as the winner in this year’s I-Com Global Summit Data Creativity Awards in San Sebastian, Spain, to unveil its new social graph capability as part of the Amplero AI Marketing Cloud.

Alongside other I-Com finalists, including Barclaycard, BMW, Ogilvy & Mather, Wunderman, Shell, and Vodafone, Amplero VP of Scientific Marketing Strategies Glenn Pingul presented “Activating the Ripple Effect: Harnessing the Power of Behavioral Social Graph Data” to a global crowd of analytics, marketing, and data science executives.

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Thought Leadership

What's in store for mobile carriers in 2018: Content to be crowned king, queen, and the entire court

From unlimited data plans to OTT streaming bundles, the telecom industry is constantly evolving alongside their subscribers. Pew Research pegs the number of smartphone owners in the U.S. at 77% of all adults. Globally, more than a third of the world’s population is projected to own a smartphone in 2018. That’s 2.53 billion smartphone users—and the iPhone only just turned 10.

With competition for both postpaid and prepaid subscribers only getting more fierce, mobile carriers across the globe are shaking things up yet again. As CES wraps up this week in Las Vegas, I sat down and wrote my predictions on what’s in store for mobile carriers and subscribers in 2018.

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Thought Leadership

Millennials are still on their parent’s phone plans. Here’s how mobile carriers are responding.

Over the past few years we’ve seen dueling headlines about whether it’s a good thing or a bad thing that nearly half of millennials are still on their parents’ mobile subscription. Either “It’s not mooching, it’s saving everyone money,” or “until you leave your family cell phone plan you’re not a real adult.”

Nearly everyone agrees that it’s a way for families to save money. Which can prompt the question, “What’s in it for the mobile carrier?” It turns out that carriers have accepted and even embraced the extended family model. This may be one of those rare cases of a win-win for the family and the provider.

Here are three reasons that today’s mobile carriers don’t mind millennials staying on the family plan.

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Thought Leadership

Sprint MarTech Presentation with Olly Downs, PhD, and Angela Sigley-Rittgers

Sprint Prepaid Brands CMO Angela Sigley-Rittgers and Amplero CEO Olly Downs took the main stage at this year's MarTech Conference in San Francisco to discuss Sprint's AI-fueled Prepaid Digital Transformation.

Angela and Olly addressed a packed room to discuss how Sprint is leveraging machine learning and multi-armed bandit experimentation to optimize every interaction across the customer journey via the Amplero AIM Platform.

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