Amplero CMO Matt Fleckenstein recently discussed the evolution of data science, applied artificial intelligence, and marketing in MediaPost's AI Insider column with Mike Azzara. See below for an excerpt from Azzara's piece:
VentureBeat's VB Engage with Stewart Rogers and Travis Wright recently covered the Amplero Intelligence Platform in their weekly podcast alongside actor and HitRECord founder Joseph Gordon-Levitt. Besides Amplero and Gordon-Levitt, Rogers and Wright discuss three questions marketers should ask before investing in AI, the recently acquired Spiderbook, and how Nike is leveraging augmented reality to market their sneakers.
VentureBeat recently featured the launch of Amplero's new Influencer Optimization capability. AI and machine learning (ML) are set to pervade the marketing technology universe throughout 2017. With billions of marketing touchpoints to learn from, marketing technology is a natural home for ML capabilities.
Chiefmartec.com founder Scott Brinker recently published a comprehensive look at the "5 Disruptions to Marketing" facing the industry in 2017. The five-part series outlined the major disruptions that will re-shape the way marketers work in 2017:
Amplero's new VP of Sales Santo Criscuolo recently published an article in Website Magazine on how B2C companies focused on serving personalized, highly contextual experiences are disrupting nearly every industry.