Thought Leadership

Thought Leadership

Time-lapse: Get the story behind Amplero's GeekWire Seattle 10 Napkin

by John Kinmonth

“Customers fell in love with your brand. Teach your brand to love them back.”

As part of being named to GeekWire's prestigious list of Seattle 10 award winners, we were asked to visualize Amplero’s "world-changing" idea on a 6 x 6 foot cocktail napkin that would hang at MOHAI.

During the creative process, we talked about a lot of things.

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Thought Leadership

[Infographic] 84 percent of B2C marketing orgs are implementing or expanding AI in 2018

A commissioned study conducted by Forrester Consulting on behalf of Amplero surveyed more than 150 marketing technology decisionmakers at top B2C brands across retail, financial services, travel and hospitality, computer gaming, telecommunications services, consumer software, and media and entertainment industry verticals.

The resulting study, “The Machine on Your Team: How Marketers Are Adapting in the Age of AI,” revealed that while the majority (86%) of respondents believe AI can provide value to their business, 78 percent believe human involvement is necessary to guide the machine and make the most impact on strategic initiatives.

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Thought Leadership

Three ways the gaming industry can avoid a case of the Cyber Mondays

by Lynn Batson

In 2016, Cyber Monday went down in history as the largest online sales day ever with shoppers spending a record $3.39 billion online over the course of the day.

For console game publishers, it’s part of the most anticipated time of the year with big titles like Call of Duty: WWII, Assassin’s Creed Origins, Star Wars: BattleFront II, Forza Motorsport, and Super Mario Odyssey all released in the October to December window.

Meanwhile, with a record $967.6 million in game app sales between Christmas and New Year’s Day last year, mobile game publishers see the largest surge after gifts have been unwrapped.

Regardless of whether players are purchasing games ­on Black Friday, Cyber Monday, or any day in between, limiting new player churn and building long-term loyalty is key for publishers looking to maximize holiday season success.

So, how can your company build a lasting relationship with players over the long-term, leveraging loyalty for wallet share? Hint: It’s all about the onboarding.

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Thought Leadership

Did You Miss "The Machine On Your Team" Live Webinar?

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Thought Leadership

[Webinar] The Machine On Your Team: How Marketers Are Adapting in the Age of AI

by Rebecca Gerben Mehta

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Thought Leadership

Gaming Retention Nightmares: Three Ways to Avoid a Zombie Outbreak

by Glenn Pingul

They’re everywhere. In fact, your database is absolutely crawling with them.

Shuffling around with your game from two release cycles ago still downloaded to their phone or console, they spend their free time scrolling Instagram versus engaging with your carefully crafted gaming experience.

They’ve become zombie players, and it’s only a matter of time before the outbreak becomes critical.

So, what’s the plan?

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Thought Leadership

10 Critical Questions To Ask Any AI Marketing Vendor

by Andrew Toner

From existing marketing clouds applying ad hoc AI capabilities for channel-specific use cases to core AIM platforms delivering value against long-term KPIs, the last thing a marketer wants to do is invest in enterprise AI technology—or any technology—and be saddled with tool that doesn’t deliver as promised.

With considerable potential for integration and implementation pitfalls that will quickly cut into your ROI and organizational momentum, here are the 10 critical questions you should ask any AI vendor before investing in their solution.

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Thought Leadership

Is Digital Marketing Having its ‘Deep Blue’ Moment?

Garry Kasparov will forever be remembered as perhaps the greatest chess player of all time, dominating the game for almost twenty years until his retirement in 2005. But ironically he may be best remembered for the match he failed to win twenty years ago in 1997 against IBM’s Deep Blue chess computer. That watershed moment – marking the point at which computers effectively surpassed humans in chess-playing ability – prompted much speculation and hand-wringing about the coming obsolescence of the human brain, now that a mere computer had been able to beat the best chess grandmaster in the world.

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