Thought Leadership

Thought Leadership

Thinking outside the cart: How retailers can Prime-proof customer loyalty in 2018

by Jen Weiss

Despite website glitches in the early hours of 2018 Prime Day, Amazon still reported a record-setting 100 million products purchased by Prime members in the 36 hour sales event.

What was introduced as a celebratory tie-in to Amazon’s 20th anniversary has become the anticipated summer sales event that overtakes Black Friday. Amazon uses Prime Day to test lucrative sale items, increase membership sign-ups, and build loyalty among consumers. And other major retailers are following suit, from Alibaba’s Singles’ Day to Nordstrom’s popular Anniversary Sale.

In fact, Target reported the highest single day of traffic and sales on its website this year, and Adobe Digital Index measured a similar effect across other large retailers ($1 billion+ in annual revenue) who saw a 54 percent increase in online sales versus average on Prime Day.

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Thought Leadership

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Researchers expect shoppers to spend an estimated $3.4 billion during Amazon’s shopping frenzy on Prime Day.

But then their site went down. Then their stock went down.

While meeting the “dogs of Amazon” might have softened customer attitudes toward the poor performance, the truth of Prime Day is that despite the massive amounts of customer behavioral data available, the 36-hour shopping experience offers very little in the way of relevance to the individual customer beyond price discounts.

Instead, it’s likely the biggest loss leader in retail history because Amazon understands an important truth: Prime Day isn’t really about Prime Day. It’s about where shoppers are spending money the rest of the year.

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Thought Leadership

The Amazonification of Retail Banking

by Rebecca Gerben Mehta

With a wealth of customer data at-hand, retail banks hold the key to targeting customers with personalized, relevant customer experiences. That said, recent reports show many customers feel like their banking interactions are simply transactional and not necessarily relevant to their personal goals and needs.

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Thought Leadership

Gone in 90 Days: How to keep new retail banking customers after the honeymoon ends

New relationships are thrilling. A prospect saw your latest targeted sign-up campaign on social. They clicked the ad. They filled out the form. They opened an account. They committed.

But new relationships are also fragile. According to the banking consultancy, Novantas, approximately 50 percent of all retail banking customers leave within the first 90 days.

In addition, a recent Deloitte survey cites that consumers who found their onboarding experience lacking were less likely to purchase additional products or services at the bank, and less enthusiastic about recommending the institution to family and friends.

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Thought Leadership

Millennials: They're not who you think they are

If you think of millennials as lazy job-hoppers who complain about never owning a home while dining on $15 avocado toast, you’re not alone. Do a quick Google search and you’ll find countless articles typecasting this generation—including that there’s nothing a millennial hates more than being stereotyped.

There is no denying that this is a lucrative group for marketers, with every industry trying to figure out how to tap into the millennial consumer. They’re one of the most buzzed-about generations, but how well do marketers really know them?

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Thought Leadership

How Subscription Business Models and AI Are Transforming the Role of the Marketer

Unless your head (or your head of marketing) is buried in the sand, you’ve seen how the brand/consumer relationship is fundamentally changing from transactional to a fluid, always-on conversation.

After all, 75% of consumers now expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person). In addition, 81% of consumers want brands to know when to interact and when not to. If consumers aren’t getting a consistent, empathetic cross-channel experience, it’s easier than ever for them to jump to a competitor. For example, 70% of consumers say that technology has made it easier than ever to take their business elsewhere.

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Thought Leadership

New case study: Leading F2P gaming publisher levels up the player experience

As a leader in casual online gaming with more than 80 million active players, DoubleDown Interactive possesses a high-performing portfolio of titles, loyal base of high-value players, and strong revenue growth. However, like many in the ultra-competitive mobile gaming space, they had a large population of players who played infrequently, or worse, were at risk of churning.

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Thought Leadership

Your Guide to AI at 2018 Adobe Summit

For the thousands of marketing innovators converging on Las Vegas for this year’s Adobe Summit on March 25-29, it’s not about seeing Beck live in concert. It’s not about Leslie Jones hosting Adobe Sneaks.

And—despite 84 percent of marketers planning to expand or adopt AI solutions in 2018—it’s not about the machines.

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Thought Leadership

Build versus Buy for AI

With 78 percent of marketing executives planning to adopt or expand artificial intelligence initiatives in 2018 and 84 percent of orgs seeing AI as a competitive advantage, it’s no longer a question of whether applied AI fits into the marketing roadmap for today’s major brands but when and how.

As with nearly any technology solution decision, the critical question becomes should you build it or buy it? And, of course, there is no simple answer.

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Thought Leadership

Choose your own adventure: Five critical predictions for gaming in 2018

by Lynn Batson

As an early driver of technology (AI, VR, AR, MR and 360 video), the future of gaming is evolving rapidly, as demonstrated at this year’s CES. From in-home lighting effects with Philips Hue to an immersive Blade Runner VR experience from Google, we’re entering a transformative era of gaming where every detail is becoming contextual to the player’s individual preferences.

With 2018 in full swing, here are my five critical predictions on the ways gaming will evolve this year.

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Thought Leadership

What's in store for mobile carriers in 2018: Content to be crowned king, queen, and the entire court

by Glenn Pingul

From unlimited data plans to OTT streaming bundles, the telecom industry is constantly evolving alongside their subscribers. Pew Research pegs the number of smartphone owners in the U.S. at 77% of all adults. Globally, more than a third of the world’s population is projected to own a smartphone in 2018. That’s 2.53 billion smartphone users—and the iPhone only just turned 10.

With competition for both postpaid and prepaid subscribers only getting more fierce, mobile carriers across the globe are shaking things up yet again. As CES wraps up this week in Las Vegas, I sat down and wrote my predictions on what’s in store for mobile carriers and subscribers in 2018.

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Thought Leadership

Five myths about the machine on your team

by Olly Downs, PhD

While advances in AI and machine learning tend to provoke one of two reactions—a general dystopian anxiety or vision of a gleaming connected futurist society—the fundamental truth is that we are in the midst of a major disruptive cycle in the way humans and brands interact.

From single-channel applications like natural language processing-enabled chatbots to core AI marketing platforms that orchestrate every customer interaction, 78 percent of marketers are working on adopting or expanding AI in 2018.

Although increased investment in AI and machine learning initiatives permeate the technology roadmap across most major brands, most marketers don’t really have a sense of how AI will affect the daily lives of their teams and customers. With this in mind, we’ve put together this list to help dispel the five myths of AI that we’re commonly seeing across major enterprise marketing teams.

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Thought Leadership

The bot in the branch and the future of retail banking

According to a recent survey from The Financial Brand, 2018 will be all about customer-centricity for financial institutions. The panel includes bankers, credit union executives, industry analysts, advisors, and fintech leaders.

The report’s top findings for both trends and strategic priorities in retail banking centered around improving the customer experience, supported by the use of big data, AI, advanced analytics, and cognitive computing. Respondents cited “removing friction from the customer journey” as the most important trend for 2018.

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Thought Leadership

Three ways the gaming industry can avoid a case of the Cyber Mondays

by Lynn Batson

In 2016, Cyber Monday went down in history as the largest online sales day ever with shoppers spending a record $3.39 billion online over the course of the day.

For console game publishers, it’s part of the most anticipated time of the year with big titles like Call of Duty: WWII, Assassin’s Creed Origins, Star Wars: BattleFront II, Forza Motorsport, and Super Mario Odyssey all released in the October to December window.

Meanwhile, with a record $967.6 million in game app sales between Christmas and New Year’s Day last year, mobile game publishers see the largest surge after gifts have been unwrapped.

Regardless of whether players are purchasing games ­on Black Friday, Cyber Monday, or any day in between, limiting new player churn and building long-term loyalty is key for publishers looking to maximize holiday season success.

So, how can your company build a lasting relationship with players over the long-term, leveraging loyalty for wallet share? Hint: It’s all about the onboarding.

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Thought Leadership

Did You Miss "The Machine On Your Team" Live Webinar?

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Thought Leadership

[Webinar] The Machine On Your Team: How Marketers Are Adapting in the Age of AI

by Rebecca Gerben Mehta

Amplero, a recognized leader in core artificial intelligence marketing (AIM) technology, today announced the findings of a commissioned research study conducted by Forrester Consulting on behalf of Amplero to evaluate the use of AI-driven marketing technology and its associated challenges and benefits. Amplero will host a webinar featuring guest speaker Joe Stanhope, Forrester Research Analyst, on October 26.

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Thought Leadership

Gaming Retention Nightmares: Three Ways to Avoid a Zombie Outbreak

by Glenn Pingul

They’re everywhere. In fact, your database is absolutely crawling with them.

Shuffling around with your game from two release cycles ago still downloaded to their phone or console, they spend their free time scrolling Instagram versus engaging with your carefully crafted gaming experience.

They’ve become zombie players, and it’s only a matter of time before the outbreak becomes critical.

So, what’s the plan?

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Thought Leadership

10 Critical Questions To Ask Any AI Marketing Vendor

From existing marketing clouds applying ad hoc AI capabilities for channel-specific use cases to core AIM platforms delivering value against long-term KPIs, the last thing a marketer wants to do is invest in enterprise AI technology—or any technology—and be saddled with tool that doesn’t deliver as promised.

With considerable potential for integration and implementation pitfalls that will quickly cut into your ROI and organizational momentum, here are the 10 critical questions you should ask any AI vendor before investing in their solution.

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Thought Leadership

Is Digital Marketing Having its ‘Deep Blue’ Moment?

Garry Kasparov will forever be remembered as perhaps the greatest chess player of all time, dominating the game for almost twenty years until his retirement in 2005. But ironically he may be best remembered for the match he failed to win twenty years ago in 1997 against IBM’s Deep Blue chess computer. That watershed moment – marking the point at which computers effectively surpassed humans in chess-playing ability – prompted much speculation and hand-wringing about the coming obsolescence of the human brain, now that a mere computer had been able to beat the best chess grandmaster in the world.

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Thought Leadership

Millennials are still on their parent’s phone plans. Here’s how mobile carriers are responding.

by Glenn Pingul

Over the past few years we’ve seen dueling headlines about whether it’s a good thing or a bad thing that nearly half of millennials are still on their parents’ mobile subscription. Either “It’s not mooching, it’s saving everyone money,” or “until you leave your family cell phone plan you’re not a real adult.”

Nearly everyone agrees that it’s a way for families to save money. Which can prompt the question, “What’s in it for the mobile carrier?” It turns out that carriers have accepted and even embraced the extended family model. This may be one of those rare cases of a win-win for the family and the provider.

Here are three reasons that today’s mobile carriers don’t mind millennials staying on the family plan.

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Thought Leadership

Competing for the millennial financial services market with category outsiders

by Glenn Pingul

The kids are alright. Unless, of course, you’re in financial services marketing.

In 2016, The Economist reported that 61 percent of banking executives believe their biggest competition will come from outside of the industry.

So, what do these industry outsiders look like? Well, they look a lot like Mark Zuckerberg, Jeff Bezos and Jack Ma.

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Thought Leadership

Amplero CMO Speaking at Forrester CXNYC AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit at CXNYC 2017.

Fleckenstein's session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers can evaluate and apply emerging AIM platforms to drive highly contextual 1:1 customer interactions at scale.

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Thought Leadership

Next Best Action versus Multi-Armed Bandit Experimentation

Traditional marketing automation from companies like Salesforce and Oracle, Artificial Intelligence Marketing (AIM) platforms from companies like Adgorithms and Amplero, and Next Best Action (NBA) decisioning from companies like Pega Systems are all trying to solve for the same business challenge: How do marketers leverage the volume and depth of customer data available to truly deliver personalized experiences at scale?

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Thought Leadership

Sprint MarTech Presentation with Olly Downs, PhD, and Angela Sigley-Rittgers

Sprint Prepaid Brands CMO Angela Sigley-Rittgers and Amplero CEO Olly Downs took the main stage at this year's MarTech Conference in San Francisco to discuss Sprint's AI-fueled Prepaid Digital Transformation.

Angela and Olly addressed a packed room to discuss how Sprint is leveraging machine learning and multi-armed bandit experimentation to optimize every interaction across the customer journey via the Amplero AIM Platform.

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Thought Leadership

Ride-Sharing, Marketing, and AI

I recently hailed a Lyft in downtown Seattle. The ferry terminal, ten blocks away, was my destination. I was planning to board the westbound ferry. As the driver picked me up, the app changed the navigation route, trying to send us on a three-hour, 120-mile drive around the Puget Sound, and back to Seattle on the eastbound ferry.

It was immediately obvious both to the driver and me that the correct route was 10 blocks long, not 120 miles! But we couldn’t get the app to see it our way. So we ignored the directions from the Lyft app, and the driver dropped me off a few minutes later, in time for me to catch the ferry. I gave the driver 5 stars and a nice tip for agreeing with me to ignore the machine.

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Thought Leadership

Amplero CMO Matt Fleckenstein to Speak at Forrester’s AI Summit

Amplero’s Chief Marketing and Product Officer Matt Fleckenstein will be speaking at Forrester’s AI Summit: Machine Minds on April 5 in New York City.

His session, “Hire a Machine, Don’t be One,” covers the rise of the Artificial Intelligence Marketing (AIM) era and how marketers are currently leveraging AI and machine learning solutions to run thousands of tests and continually optimize lifetime value in highly competitive markets.

 

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