Thought Leadership

Thought Leadership

Customer Loyalty Roundup, April 12, 2019

Here's your weekly roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we're highlighting some of the best loyalty programs in retail, drilling into some innovative approaches to customer loyalty including subscription trends, reevaluating how customer engagement strategies can actually annoy customers, and lastly we examine new research from MIT's Sloan School of Management that talks about predicting loyalty of first-time purchasers.  

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Thought Leadership

Customer Loyalty Roundup, April 05, 2019

Welcome to our weekly roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're looking into a recent report from Criteo that shares the two main reasons shoppers have stopped buying from a brand they were once loyal to. Other highlights of today's roundup include how companies that give loyal consumers stock are seeing great success, why dynamic loyalty programs that lead with mobile-first might have stronger impact than those that don't and and what retailers should consider when revamping their business model with subscription-based offering.  

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Thought Leadership

Customer Loyalty Roundup, March 29, 2019

It's Friday and that means it's time for another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. First we jump into some very practical customer retention strategies for banking, next we analyze retentions impact on customers with a real-world e-commerce example, and last but certainly not least we delve into building, satisfying and maintaining customer loyalty. Get more details below. 

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Thought Leadership

Customer Loyalty Roundup, March 22, 2019

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we highlight how business can win customer loyalty and make a lasting impression, share tips to help combat against high attrition rates, and dig into why offering omnichannel experience can mean a 90% higher higher customer retention over those simply offering single channel experiences.

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Thought Leadership

Customer Loyalty Roundup, March 15, 2019

Welcome to this week's Customer Loyalty roundup where we share articles, news, and insights about customer loyalty, retention, and rewards programs. In our latest blog we highlight how The California Privacy Act may challenge the way retailers can better serve customers, the power of lifetime loyalty in creating compelling brand experience and tthe benefits of  mining data can make to convenience store future growth.

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Thought Leadership

Customer Loyalty Roundup, March 8, 2019

Welcome to today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we focus on mastering customer loyalty, uncovering insights from customer loyalty, creating an emotional bond through loyalty, and a secret weapon for customer retention---engaging customers in the ways they self-identify.  

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Thought Leadership

Customer Loyalty Roundup, March 1, 2019

Here's your roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're talking about how marketers need to reevaluate their consumer decision journey, why gift card and loyalty programs must consider the digital-age generation, how to best utilize email marketing to support and improve retention.     

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Thought Leadership

Customer Loyalty Roundup, February 22, 2019

Today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs is one to bookmark! Today we're helping you with brand loyalty, even looking at how shared values strengthens customer loyalty, figuring out how loyalty programs can be improved and lastly drilling into new research travel and leisure customers. Check it out now. 

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Thought Leadership

Building a Culture Around Data

In just a few years, big data has transformed how companies track consumer trends, spend resources and interact with their customers. Companies that have fully embraced advanced analytics —think Amazon, American Express, Netflix and Starbucks—are pulling ahead. And those failing to harness the potential of big data are at risk of losing out.

 

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Thought Leadership

Customer Loyalty Roundup, February 15, 2019

Welcome to today's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we are drilling into two new studies that will help marketers understand the new-era of brand loyalty and allow retailers to really get personal with their customers. But first, a new article from Forbes talks about digital transformation and why trusting data over your gut will ultimately help you earn loyalty points with customers. Last but certainly not least we're sharing how the rise of mobile shopping will help loyalty programs reach $201 billion in CAGR by 2022.   

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Thought Leadership

Customer Loyalty Roundup, February 8, 2019

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Discover how marketing to Gen Z may mean the death of brand loyalty as we know it, learn how to better market to the "tailored experience obsessed" Millennials, go beyond measuring engagement to entanglement and understand the importance of predictive analytics for CX. 

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Thought Leadership

Customer Loyalty Roundup, February 1, 2019

You're here for another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. We publish our Customer Loyalty Roundup every Friday and hope to see you back next week. Today we share customer retention strategies, give insight on the best way to revise loyalty programs, dig into accessible redemption opportunities and highlight some restaurants that have reimagined their reward programs. Enjoy!   

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Thought Leadership

Customer Loyalty Roundup, January 25, 2019

Welcome back to another week of articles, news, and insights about customer loyalty, retention, and rewards programs in our Customer Loyalty Roundup. Today we delve into building a loyal customer base, developing retention marketing strategies, creating loyalty rewards program with mobile apps, and attracting different customers to your loyalty program. 

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Thought Leadership

Customer Loyalty Roundup, January 11, 2019

We're back with another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're diving into the chanel-less CX mindset, why grocery loyalty programs delivery perks can be costly, and how feedback loopscan help increase profits and prevent churn. 

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Thought Leadership

Customer Loyalty Roundup, January 4, 2019

After a relaxing holiday break we're back with the latest edition of our Customer Loyalty Roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. To start the new year off right we're highlighting customer retention beyond the holidays, capturing the skeptical consumer, business growth levers, churn reduction with data and the digital path to customer loyalty.  

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Thought Leadership

Customer Loyalty Roundup, December 21, 2018

As we inch closer to 2019 we'll continue to provide articles, news, and insights about customer loyalty, retention, and rewards programs in our Customer Loyalty Roundup. This week we're highlighting true loyalty, retention marketing done right, holiday harmony with gift cards and data driving impactful brand experiences.  

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Thought Leadership

Breathing New Life into Brick and Mortar Retail

by Glenn Pingul

Despite apocalyptic predictions and some high-profile bankruptcies closures, physical retail is far from dead. About 90% of all retail purchases still take place in brick and mortar stores, and many of America’s top chains, from Sephora and Warby Parker to Target and Dollar General, continue to expand their physical footprints.

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Thought Leadership

Customer Loyalty Roundup, December 7, 2018

Here's another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're talking about successful loyalty programs, retention marketing done right, how to win loyalty with customer engagement, and building long-lasting customer relationships.

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Thought Leadership

Customer Loyalty Roundup, November 30, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. After one of the busiest shopping weekends of the year we thought you'd want to hear about the death of customer loyalty, revamping rewards programs, intelligent customer experience (CX), making retention easier, and almost effortless banking retention strategies.

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Thought Leadership

Customer Loyalty Roundup, November 21, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. We're bringing our roundup to you a little earlier this week given the holiday break. The topics covered include embracing your data, improving retail loyalty programs, enhancing the customer experience and disrupting loyalty rules.  

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Thought Leadership

Customer Loyalty Roundup, November 16, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. On the docket this week includes the effect of customer loyalty on shopper expectations, code freezes, and rewards programs. As a bonus, we highlight a new study that speaks to poor customer experience being a wedge between consumer and brand.

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Thought Leadership

Customer Loyalty Roundup, November 2, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we focus on staying relevant while driving customer loyalty, building an innovative rewards program and gaining insights from three major retailers shaking up the future of loyalty.

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Thought Leadership

Conversations at the Core with Julie Penzotti

[Editor's Note] Amplero's newly launched editorial series focuses on the people who are rethinking the way brands and consumers interact.

It’s a place where core conversations are taking place on the evolution of AI and the modern enterprise and how it impacts our communities.

For our second installment of Conversations at the Core, we sat down with Amplero's VP, Customer Analytics Julie Penzotti, PhD. Julie specializes in data mining and analytics. She has 20 years experience in multiple industries including drug discovery with CombiChem, DuPont, Cerep, and Pfizer, modeling software with Rational Discovery and marketing technology with Amplero. Julie earned her PhD in Bioengineering and MS in Physical Chemistry from the University of Washington.

Julie shares her insight on everything from marketing strategy and business goal alignment, developing a diverse and inclusive mindset, and having a data science career with real business impact.

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Thought Leadership

Customer Loyalty Roundup, October 26, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. With the holiday shopping season quickly approaching these pieces about building customer relationships, reducing customer churn and combating discount culture to support retention are timely. 

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Thought Leadership

Customer Loyalty Roundup, October 12, 2018

Welcome to another roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. This week we're highlighting a few really important areas like building better data and customer marketing strategies, re-engaing lost and at-risk customers as well as acknowledging the intersection of CX and loyalty.  

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Thought Leadership

Customer Loyalty Roundup, October 5, 2018

Welcome to this week's roundup of articles, news, and insights about customer loyalty, retention, and rewards programs. Today we're featuring articles that speak to improving customer loyalty programs, harnessing tracakbility to empower customers and the importance of building customer-centric organizations.

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Thought Leadership

Thinking outside the cart: How retailers can Prime-proof customer loyalty in 2018

Despite website glitches in the early hours of 2018 Prime Day, Amazon still reported a record-setting 100 million products purchased by Prime members in the 36 hour sales event.

What was introduced as a celebratory tie-in to Amazon’s 20th anniversary has become the anticipated summer sales event that overtakes Black Friday. Amazon uses Prime Day to test lucrative sale items, increase membership sign-ups, and build loyalty among consumers. And other major retailers are following suit, from Alibaba’s Singles’ Day to Nordstrom’s popular Anniversary Sale.

In fact, Target reported the highest single day of traffic and sales on its website this year, and Adobe Digital Index measured a similar effect across other large retailers ($1 billion+ in annual revenue) who saw a 54 percent increase in online sales versus average on Prime Day.

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Thought Leadership

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Researchers expect shoppers to spend an estimated $3.4 billion during Amazon’s shopping frenzy on Prime Day.

But then their site went down. Then their stock went down.

While meeting the “dogs of Amazon” might have softened customer attitudes toward the poor performance, the truth of Prime Day is that despite the massive amounts of customer behavioral data available, the 36-hour shopping experience offers very little in the way of relevance to the individual customer beyond price discounts.

Instead, it’s likely the biggest loss leader in retail history because Amazon understands an important truth: Prime Day isn’t really about Prime Day. It’s about where shoppers are spending money the rest of the year.

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Thought Leadership

Gone in 90 Days: How to keep new retail banking customers after the honeymoon ends

New relationships are thrilling. A prospect saw your latest targeted sign-up campaign on social. They clicked the ad. They filled out the form. They opened an account. They committed.

But new relationships are also fragile. According to the banking consultancy, Novantas, approximately 50 percent of all retail banking customers leave within the first 90 days.

In addition, a recent Deloitte survey cites that consumers who found their onboarding experience lacking were less likely to purchase additional products or services at the bank, and less enthusiastic about recommending the institution to family and friends.

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Thought Leadership

Millennials: They're not who you think they are

If you think of millennials as lazy job-hoppers who complain about never owning a home while dining on $15 avocado toast, you’re not alone. Do a quick Google search and you’ll find countless articles typecasting this generation—including that there’s nothing a millennial hates more than being stereotyped.

There is no denying that this is a lucrative group for marketers, with every industry trying to figure out how to tap into the millennial consumer. They’re one of the most buzzed-about generations, but how well do marketers really know them?

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Thought Leadership

How Subscription Business Models and AI Are Transforming the Role of the Marketer

Unless your head (or your head of marketing) is buried in the sand, you’ve seen how the brand/consumer relationship is fundamentally changing from transactional to a fluid, always-on conversation.

After all, 75% of consumers now expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person). In addition, 81% of consumers want brands to know when to interact and when not to. If consumers aren’t getting a consistent, empathetic cross-channel experience, it’s easier than ever for them to jump to a competitor. For example, 70% of consumers say that technology has made it easier than ever to take their business elsewhere.

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Thought Leadership

New case study: Leading F2P gaming publisher levels up the player experience

As a leader in casual online gaming with more than 80 million active players, DoubleDown Interactive possesses a high-performing portfolio of titles, loyal base of high-value players, and strong revenue growth. However, like many in the ultra-competitive mobile gaming space, they had a large population of players who played infrequently, or worse, were at risk of churning.

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