Thought Leadership

Thought Leadership

Dawn of the Dead: How to Identify and Reawaken Zombie Customers

by Glenn Pingul

Whether you’re in a recurring billing-based subscription model (telecommunications, cable, media, software), traditional service vertical like banking, insurance or travel, or rely on in-app purchases or advertising engagement such as gaming or social platforms, retention rate is one of your most important KPIs. And yet, this is probably the one that paralyzes you the most because it seems too scary complicated to address.

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