The Machine on Your Team: New Study Shows How Marketers Are Adapting in the Age of AI

The Machine On Your Team

New Forrester Research Shows How Marketers Are Adapting in the Age of AI

Do marketers understand the full impact of integrating artificial into their org structure? How are marketing leaders applying core AI platforms to toward mission-critical metrics? What kind of roadmap should marketers apply toward AI marketing platforms?

Download this commissioned study, "The Machine on Your Team: How Marketers Are Adapting in the Age of AI," conducted by Forrester Consulting on behalf of Amplero, to learn more about how marketing leaders are evaluating and leveraging AI in 2018.

+ 63% of respondents believe they have too much data to process in order to gain actionable insights for their campaigns.

+ 78% of marketing leaders surveyed plan to adopt or expand their AI marketing platform initiatives within the next year.

+ 87% of C-level marketing execs believe human intervention with AI is necessary.

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About Amplero

Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.

Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.

With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.

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