Hire a machine.
Don't be one.
Traditional marketing technology tools—even the best-of-breed enterprise clouds—are not set up to deliver highly contextual, personalized customer experiences and true ROI in the age of the empowered consumer.
They’re simply too slow, too manual, or too abstract.
Connecting directly to your existing data environments and enterprise marketing technology investments, the Amplero Artificial Intelligence Marketing Platform leverages machine learning and adaptive experimentation to fuel 1:1 customer interactions at scale.
Built with artificial intelligence at the core, Amplero ingests nearly any behavioral or profile data source to provide a deep 360-degree view of the consumer and automatically deliver the correct message or experience to drive maximum revenue lift and retention—across any channel.
Intelligent Marketing Platform
Rules-based marketing automation is dead. The Amplero Intelligent Marketing Platform enables marketers to quickly run 1000’s of recursive tests, continuously optimize every customer interaction, and adapt to rapidly evolving consumer behavioral attributes across nearly any marketing channel.
Rather than spending weeks building complex targeting rules, Amplero allows the marketer to simply set KPIs and parameters—and the platform does the rest.
Introducing a true machine learning-driven marketing automation platform designed to put the marketer back in the drivers seat:
- Machine learning-marketing automation immediately integrates and activates disparate data environments into revenue producing campaigns
- Continuous testing through multi-arm bandit experimentation identifies and exploits pockets of KPI lift (value)
- Adaptive optimization via auto machine learning ensures timely response to change
Customer Data Platform
Static insights are for static marketers. Delivering relevant experiences to empowered consumers requires deeply intelligent technology.
Traditional slow-twitch predictive models and labor-intensive data and analytics platforms no longer meet the demands for modern marketers. The Amplero CDP is built with AI at the Core to enable marketers to ingest and activate the ever-increasing stream of cross-channel behavioral data now available.
Rigid segments are replaced by fluid unsupervised clustering to drive thousands of high-value customer micro-segments. Customer experience churn signals are detected and addressed weeks before traditional models. Unified customer profiles are seamlessly connected to the Amplero Intelligent Marketing Platform, Learned Insights Platform, and your existing enterprise systems of engagement for an integrated marketer-managed, data platform powered by AI.
- Machine learning-inferred schema & unsupervised clustering
- Autonomous machine learning predictive models on unified longitudinal view
- Machine learning-derived graph/network attributes & behaviors
Learned Insights Platform
High-impact insight meets autonomous process. Deep dive into KPI performance, advanced campaign attribution, and customer behavioral insight across thousands of micro-segments—without a data scientist.
With the Amplero Learned Insights Platform, machine learning-generated proactive insights about campaigns, customers, and context are rapidly delivered to marketing teams and automatically applied within the platform to continuously optimize KPI performance.
The Amplero Learned Insights Platform includes:
- Out-of-box campaign lift/attribution reporting & exploration
- ML-learned insights inform marketers of future creative & offer direction
- Unexpected shifts in customer behavior proactively pushed via alerts