Amplero AI Marketing (AIM)
Build lasting customer relationships at a scale not humanly possible
Amplero AI Marketing Hub orchestrates meaningful, consistent customer interactions across all channels, leading to greater satisfaction, loyalty, and positive business results – all while keeping you in control.
Audiences: Find the signal in the noise
Audiences is customer analytics, purpose-built for your industry vertical, with a longitudinal view of your customer behavior, overlaid with your marketing actions. Discover dynamic audience clusters based on the customer signals that matter most.
Decisions: Experiment, learn, optimize
Embrace the power and scale of AI to continuously optimize interactions throughout the customer relationship.
Insights: Avoid the AI black box
Increase your marketing velocity with AI-surfaced insights, real-time reports, and powerful exploration capabilities.
Find the signal in the noise
Get a unique view of your existing customer data that can drive the transformation of business strategy, processes, and priorities.
Apply behavioral, profile, and contextual data your organization already collects about individuals to create longitudinal customer views that provide insight to behaviors and network effects over time.
Precisely target marketing interactions with dynamic clustering of customers into nano-segments, based on all collected customer attributes -- no need for manual tagging or static audience segmentation.
More accurately predict customer behavior to increase marketing effectiveness.
Social Graph Attributes
Identify your most connected and influential customers so you can strategically amplify marketing beyond the primary intended audiences, to second- and third-level connections.
Explore a causal view of behavior, marketing interactions, and effect beyond direct response, down to a level of individual customers.
Experiment, learn, and optimize at scale.
Remove limitations and bottlenecks inherent in existing marketing tools and processes to learn, adapt to changes in customer behavior and market conditions, and orchestrate optimal interactions at every stage of the customer journey, building lasting relationships at scale.
Run more marketing experiments, faster by taking advantage of machine learning-driven experimentation and automatic creation of control groups to learn and optimize at scale.
Behavioral KPI Optimization
Align your marketing interactions with your business goals by tuning your experiments to your key metrics like customer value, loyalty and retention.
Intelligent Cross-Channel Orchestration
Learn and deliver optimal, relevant interactions across all available delivery channels, both outbound and inbound.
Amplero AIM maximizes customer value by capitalizing on proven interactions while continuing to run thousands of experiments to learn more and uncover hidden pockets of value - all while adapting to real-time changes in consumer behavior and market conditions.
Amplero AI Marketing removes the black box.
Key themes and patterns are proactively surfaced along with links into deeper level reports, giving you and your team the ability to see, understand and share learnings across the across the organization and dig further into findings to help shape future creative and strategies.
Real-time Dashboards and Reports
With program level feedback about execution and performance that links to deeper interactive reports that reveal results of experimentation, marketers are empowered to think strategically based on current in-market conditions.
Explore key learnings directly in Amplero AIM, with a variety of reports designed to illustrate what the program is uncovering through experimentation. Or, your data science team can directly connect their preferred tools to Amplero AIM to go even deeper.
Amplero AIM proactively surfaces key themes and patterns, giving the marketer visibility in real-time, without dependencies on other teams to run reports and conduct analysis.