AI Marketing for Gaming

Experiment, learn, and optimize to level up the player relationship

It's time to level up your player relationships with Artificial Intelligence Marketing (AIM).

Growing at a rate of 8.5% per year, the global games market reached $99.6 billion in 2016, according to Newzoo’s Global Games Market Report.

Although the gaming industry is large and growing exponentially, the road ahead is filled with challenges.

Traditionally, gaming companies have relied upon big titles to re-attract hard core players. However, the engagement is fleeting, often decaying within a few months of launch.

As studios compete not just for players and playing minutes but also for wallet share, building innovative games no longer is enough to win.
Instead, competitive differentiation in an increasingly crowded landscape requires gaming companies to deliver hyper-targeted, relevant experiences that connect with individuals playing the game, embrace and engage the gamer’s network of fellow players, and spur the gamer to action pushing them to achieve more levels, gamble more chips, or try a brand new category of game.

With gamer engagement, excitement, and revenue dependent upon it, failure to deliver these personalized experiences may literally mean “game over” for many companies.

Ready to explore the Amplero Artificial Intelligence Platform?

Request a demo for your team today.

Related Use Cases

Player Onboarding

Teach players to be successful and increase enjoyment

Cross-Sell / Upsell

Find the right incentives to increase purchases

Retention / Renewal

Win the retention game with targeted communications