Retail is dead. Long live retail.
If you were paying attention, this might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional main street took some major blows last year.
Shopping mall mainstays like Wet Seal, Payless Shoesource, BCBG Max Azria, and Gymboree were among the casualties. Bankruptcy protection and is set to close more than 100 stores in the year ahead. The year before, victims included Aeropostale, Pacific Sunwear, Sports Authority, and American Apparel.
But despite these, and other signals of a big shift, retail isn’t dead, it’s just easing out of its old skin and taking a new digital form. You don’t need to be a retail insider to know what’s largely driving this transformation is a sea change in customer expectations and behavior heralded by the combination of mobile purchasing and Amazon.com. The thrill of a visit to the mall and an armful of shopping bags has been replaced by the “Confirm Your Order” button and promise of a box on every doorstep.
Learn how customer-obsessed retailers are using Artificial Intelligence Marketing (AIM) to transform the brand/consumer relationship with Amplero's newest AIM industry guide, "Retail Rising."
Amplero's Retail AI Marketing Guide covers the following:
+ The new retail landscape
+ Why existing marketing strategies are failing both brands and consumers
+ How AI marketing technologies can save retailers
+ Resources for building your AIM roadmap
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