Entice dissatisfied or dormant customers to return to active use
When a customer stops purchasing or cancels a contract, it can be a challenge to win them back. That said, it’s worth the effort when compared with the steep cost of acquiring a new customer. A marketer knows efforts to re-engage that customer will be fruitful but may not know what offer may work to entice the customer to make a purchase.
Marketers can use transactional data to set bounds on what audience should be targeted with a win-back effort. Then, they can rely on Amplero AIM to test what messages and offers work best on which customers. Through continuous testing and optimization, Amplero helps reengage dormant customers by encouraging them to make purchases after time away.
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