The Machine on Your Team: Forrester and Amplero AI Marketing Study Webinar

Webinar: The Machine On Your Team

Forrester's Joe Stanhope and Amplero's Olly Downs, PhD, discuss how marketers are adapting in the age of AI

78 percent of marketers are adopting or expanding artificial intelligence marketing (AIM) solutions in 2018.

Despite the significant increase AI exploration and implementation, marketers are still unclear on how to evaluate and align AIM platforms with their overall marketing strategy.

On Oct. 26, marketing leaders joined Forrester Research Analyst Joe Stanhope and Olly Downs, PhD, CEO and Chief Scientist at Amplero, to discuss the results of the commissioned study, “The Machine On Your Team: How Marketers Are Adapting In The Age Of AI,” along with real-world case studies of AIM at major brands.

If you missed the live webinar, the full video is available below.

As a comprehensive resource for marketing leaders, this webinar is focused on answering these essential questions:

+ What is Artificial Intelligence Marketing (AIM)?

+ What are the benefits of AIM?

+ How do marketing leaders plan future AIM investments?

+ What are key recommendations from leading enterprises?

+ What are AIM solutions providing right now?

About Amplero

Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.

Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.

With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.

For more information, contact us today or follow us on Twitter.